A BOLD CHARACTER OF REPETITION
PLAY. starts with a simple truth.
People like to play. It is in our DNA.
It is how we learn, how we explore and
how we create something new with only a few pieces.
In its purest form, play reveals patterns. It shows rhythm.
PLAY. starts with a simple truth.
People like to play. It is in our DNA.
It is how we learn, how we explore and
how we create something new with only a few pieces.
In its purest form, play reveals patterns. It shows rhythm.
WHEN THINGS GET BORING…
WHEN THINGS GET BORING…
It helps us discover possibilities and smart solutions with very limited elements.
Nothing captures that idea more clearly than chess.
A field of simple geometry. Limited pieces. Endless outcomes.
It helps us discover possibilities and smart solutions with very limited elements.
Nothing captures that idea more clearly than chess.
A field of simple geometry. Limited pieces. Endless outcomes.
PLAY. IS A SYSTEM
A modular set of poses designed to be combined and repeated.
Change one figure or add as many as you like,
and a fresh, dynamic and playful story emerges.
POSES
MINIMAL EFFORT, MAXIMUM IMPACT
The character itself is carefully refined.
A semi realistic body paired with an abstract egg head.
Clean and bold, designed to work effortlessly within repetition.
MINIMAL EFFORT, MAXIMUM IMPACT
The character itself is carefully refined.
A semi realistic body paired with an abstract egg head.
Clean and bold, designed to work effortlessly within repetition.
DON’T TAKE LIFE TO SERIOUS,
CHALLENGE NORMS AND BOUNDARIES
DON’T TAKE LIFE TO SERIOUS,
CHALLENGE NORMS AND BOUNDARIES
PLAY. is a Fresh, Dynamic and Bold collection shaped for modern retail.
Created to offer smarter solutions that are scalable and easy to apply.
Creative freedom translated into form.
An open field of possibilities ready for the next move.
PLAY. is a Fresh, Dynamic and Bold collection shaped for modern retail.
Created to offer smarter solutions that are scalable and easy to apply.
Creative freedom translated into form.
An open field of possibilities ready for the next move.
NOW AVAILABLE
Explore PLAY. collection and request the updated digital catalog.
